Coach Unveils New Direction With Fall 2019 Global Advertising Campaign


Spontaneous, real, and free-spirited, the Fall 2019 Coach campaign presents a new thought-provoking narrative for the house while staying true to its unique heritage, values, and mission.  Coach, founded in 1941, is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories.
The campaign unveils Creative Director Stuart Vevers’ new look and feel for the Coach inspired by a new cast of 21st Century Dreamers pursuing infinite possibilities in the city of New York.  The campaign was brought to life with new Coach collaborators like photographer Juergen Teller and director Todd Tourso, as well as stylist Venetia Scott, makeup artist Dick Page, and hairstylist Christiaan.
The campaign shows the new global cast in iconic locations around New York City, including the Lower East Side, Central Park, the Manhattan Ferry, Brooklyn Bridge and Central Park.  Starring Yara Shahidi, Michael B. Jordan, Liu Wen, Jemima Kirke, Lolo Zouaï, Kiko Mizuhara and Miles Heizer, the campaign spotlights the house’s new Fall bags and gives each member of the cast the opportunity to candidly share what drives and inspires them.
The films, directed by Tourso, the creative mind behind Beyoncé’s iconic music videos and films will be released throughout the season.  Kicking off the season is a hero film, followed by a series of vignettes featuring the individual cast members. With narration by Michael B. Jordan and Yara Shahidi, the unique films share the spirit of New York City, inspiring 21st Century Dreamers everywhere to believe in themselves and life’s infinite possibilities.