To kick off the Holiday season with fun and mischief, Smirnoff just unveiled the brand’s latest campaign starring Emmy-nominated actress and LGBTQIA+ advocate Laverne Cox.
The Holiday campaign, which lives across TV, digital and social, features Cox charismatically floating through a festive and over-the-top party where Smirnoff steals the show by embracing the unexpected and offering something for everyone (of legal drinking age, of course). The party features Smirnoff in unexpected ways including a festive Holiday tree made of Smirnoff No. 21 green apple martinis, a Smirnoff Kissed Caramel Moscow Mule cocktail hidden underneath a fruitcake, a beautifully wrapped bottle of Smirnoff ICE and a naughty and nice pairing…indulgent Chinese takeout and zero sugar Smirnoff Seltzer Raspberry Rosé.
This isn’t the first time Smirnoff has worked with the award-winning actress. Smirnoff originally teamed up with Cox for their “Welcome to the Fun%” campaign in 2018 to celebrate quality yet affordable vodka for all, and then again for their “Welcome Home” Pride campaign earlier this year to welcome the LGBTQIA+ community to New York for global Pride celebrations.
The Smirnoff brand traces its vodka heritage back to 19th century Russia and is now enjoyed in over 130 countries worldwide. For more information, visit www.smirnoff.com.
Whether you decide to get into the Holiday spirit(s) or celebrate the journey of Smirnoff becoming No. 1 worldwide, there’s nothing wrong with a little mischief – as long as you drink responsibly.
Smirnoff Holiday Specialty Cocktail
Green Apple Martini
– 1.0 oz Smirnoff No. 21 Vodka
– 0.5 oz Sour Apple Liqueur
– 0.75 oz Sour Apple Mixer
Combine Smirnoff, liqueur & mixer in a cocktail shaker and fill with ice. Cover and shake. Strain into a coupe glass.