I will be the first to say I absolutely love L’Occitane but ask me to pronounce the name of the brand is a different story. L’Occitane en Provence, the prestige international beauty company with high-quality skincare, body care, and fragrance, is encouraging customers to join the L’Occitane family through a holistic creative marketing campaign that teaches the formal phonetic pronunciation of the brand name.
The campaign will be featured nationwide across retail stores, digital platforms and social media promoting the fun and engaging video and “branded Memes” sharing how to pronounce L’Occitane. Through the launch of this campaign, L’Occitane is aiming to create a sense of community and lightheartedness around this common misstep. Join the conversation on Instagram at @loccitaneusa #LoveLoccitane.